Want to sharpen your purpose and turn it into action?
Activate your purpose so you can lead transformational change for your company, your category and for your customers.
Brand Strategy
Every rocket needs a strong launchpad
In my experience no creative, wild, soul-expanding, brave and worthwhile endeavours successfully happen without strong foundations, strategies and rigorous frames in place.
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Unearthing your unique edge to stand out in your market
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Unveiling your unmatched value
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Crafting your brand playbook
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Take people with you by telling your compelling story
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Spark interest with a name that resonates
Content Design
Crafting new narratives
Telling stories helps us share our values and activate our purpose. By telling a compelling story, we invite people to rally around and choose the businesses they want to see in our future.
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Crafting new narratives that will connect with the people
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Taking your audience on a journey that is right for them
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Embracing magazines, reports and content that allows your audience to go deeper into your world
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Crafting new narratives for different audiences
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Data, trends and insights that ground your story
Design Sprints
Redefining what’s possible
I help teams explore a problem from every angle using divergent thinking and inviting different perspectives so we think and build differently — reimagining how we might live and creating the change we want to see.
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Designing with people and not for people
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Using the power of design to make things happen
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Deeply understanding the context in which you operate and the interventions you try
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Closing the loop on your products and services
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Short, energised design sprint to explore new products and services
Let's create together
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Let's create together ✦
Let’s talk about you
Ready to transform your brand? Launch a new product? Or create a whole new way of delivering a service?
Then drop me a line at lucia@luciamcguinness.com
Or connect on LinkedIn.