Hello, I’m Lucia

With over 18 years in London's creative industry, I've learned that the most interesting challenges don't come with playbooks. That's why I've developed an approach that embraces uncertainty as a strategic advantage—helping brands find their footing when the ground keeps shifting.

I've had the privilege of working with some of London's most innovative agencies—leading brand and digital strategy at Studio Output, and collaborating with forward-thinking studios like Koto, Design Studio, Human After All and Accept & Proceed. This work has taken me into the deep end with organisations navigating rapid change: Google, World Economic Forum, YouTube, Octopus Money, ClearBank, Mixcloud, and Dave UKTV.

What fascinates me is how the most successful brands don't just adapt to change—they use it as fuel for transformation. Whether it's a startup finding its voice in a crowded market or an established company reinventing itself for new realities.

I bring systemic thinking, creative courage, and deep curiosity to every challenge—principles I also teach through my lectures on sustainable innovation and systems thinking at Central Saint Martins and London College of Communication. Because in a world where change is the only constant, your strategy needs to be built for motion, not just the moment.

Ready to navigate what's next together?