Ready to Turn Uncertainty into Opportunity?

When your purpose meets strategic clarity, transformation becomes inevitable.

Whether you're a founder building something unprecedented, a brand leader navigating industry disruption, or an agency helping clients embrace change, I help you harness uncertainty as a competitive advantage.

Let's activate your purpose so you can lead transformational change—for your company, your category, and the customers who need what you're building.

Brand Strategy

Every rocket needs a strong launchpad

In my experience no creative, wild, soul-expanding, brave and worthwhile endeavours successfully happen without strong foundations, strategies and rigorous frames in place.

  • Unearthing your unique edge to stand out in your market

  • Unveiling your unmatched value

  • Crafting your brand playbook

  • Take people with you by telling your compelling story

  • Spark interest with a name that resonates

Content Design

Crafting new narratives

Telling stories helps us share our values and activate our purpose. By telling a compelling story, we invite people to rally around and choose the businesses they want to see in our future.

  • Crafting new narratives that will connect with the people

  • Taking your audience on a journey that is right for them

  • Embracing magazines, reports and content that allows your audience to go deeper into your world

  • Crafting new narratives for different audiences

  • Data, trends and insights that ground your story

Design Sprints

Redefining what’s possible

I help teams explore a problem from every angle using divergent thinking and inviting different perspectives so we think and build differently — reimagining how we might live and creating the change we want to see.

  • Designing with people and not for people

  • Using the power of design to make things happen

  • Deeply understanding the context in which you operate and the interventions you try

  • Closing the loop on your products and services

  • Short, energised design sprint to explore new products and services

Popular Packages

  • Brand Sprint

    From £2,000

    A fun, interactive five-day brand sprint, perfect for founders who want to push their brand to the next level. Walk away with a clear brand position and messaging framework.

  • communication strategy

    From £1,500

    Perfect for brands that want to reach new audiences. Turn complex ideas into compelling brand stories that resonate with your audience and reinforce your market position.

  • digital Experience plan

    From £2,500

    Have a new brand but struggling to translate it online? Get the site structure and wireframes you need to build a website that converts while expressing your brand authentically.

Get in touch

If you have a project or would like to learn more, please reach out to

lucia@luciamcguinness.com