Make sense of uncertainty
Strategic thinking for brands ready to lead through change.
When the landscape shifts, clarity becomes currency.
I help visionary founders, brand leaders, and design agencies transform complexity into competitive advantage. Through systemic thinking and creative courage, we turn uncertainty from obstacle into opportunity.
Services — guiding you through every step of the process so you move forward with confidence.
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Spot opportunities before they become obvious. By understanding how new realities take shape, we position your brand at the forefront of change rather than reacting to it.
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Cut through market noise to identify the signals that matter. I decode complex systems and emerging patterns, giving you the strategic clarity needed to move forward with confidence.
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Build brands that remain authentic while evolving. I help you maintain your core purpose while adapting to new contexts, ensuring your message resonates in a world that won't stand still.
Recent projects
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Zempler Bank
Rebrand for the challenger bank that is backing Britain’s sole traders and micro-businesses with purpose built bank accounts.
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UKTV
From stale bants box to the home of fresh comedy that we all desperately need.
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Temple
Finally the promotional tools that music artists actually want. Fully in control, fuelling fandom.
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Octopus money
Busting through the British taboo that is talking about money with the first affordable one-to-one coaching service.
AGENCY CLIENTS
Design Studio
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Koto
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Accept & Proceed
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Studio Output
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Design Studio • Koto • Accept & Proceed • Studio Output •
What People Are Saying
“Lucia brilliantly facilitated a creative journey through user interviews, creative workshops and multiple debriefs.
We were genuinely impressed and inspired by her nuanced way of working and the end result produced - a reminder of why it's always key to go with a professional like her."
— Courtney Savie Lawrence, UN Global Senior Advisor - Climate, Technology, Systems and Sustainability Innovation
“I worked with Lucia on defining and designing digital experiences for brands, and it was a joy to work with her. She has a rare pairing of systems thinking and soulful sensitivity - her insights are always comprehensive while deeply resonant.
She inspires the rest of the team and dives headfirst into challenging topics, like sustainability and human behaviour. I wholeheartedly recommend her.”
— Sam Hodges, digital design director
“Lucia is great at asking just the right questions... pulling thinking out of you that you didn't even know you had!
We worked together back when my now business was a grass roots project looking for initial funding. The work we did together informed the strategy and gave me a solid footing for how to proceed. The time we spent exploring, thinking and planning was invaluable and I'd recommend Lucia to anyone.”
— Jo Fenn, global director at adgreen
If you have a project or would like to learn more, please reach out to
